About

Founded in 2025 by industry leaders Josh Bailey, Josh Thompson, Rod Riley and Jeremy Holley, By Design is a modern music company where creators unlock their original design. Based in Nashville, By Design cultivates a creator-first approach through intentional investment in artist development, strategic guidance, trusted relationships and visionary execution. Rooted in Kingdom values, the company is recrafting the future of music and shaping culture through innovation, creative excellence and purpose-driven storytelling.